TikTok Tests Bulletin Boards for Creator-Follower Updates
TikTok is piloting a new feature called Bulletin Boards, designed to streamline communication between creators and their audiences. The tool enables public broadcasts of text, images, or videos—mirroring Instagram's broadcast channels—while limiting follower interaction to emoji reactions.
Early adopters include high-profile accounts like People Magazine and the Jonas Brothers. The MOVE reflects a broader industry trend toward controlled engagement tools, though TikTok hasn't committed to a full rollout timeline.